Privacy Policy

Serendipity Privacy & Cookies Policy


This Privacy & Cookies Policy describes how your personal information is collected, used, and shared when you visit (“our Site”).


Our commitment to you

We promise to safeguard your privacy and personal information, always. We will keep your personal information safe and will never pass it to third parties for marketing purposes without your express consent.


Protecting your Information

In this Privacy Policy, “we” and “our” refers to Serendipity.


Personal Information we collect, why and how

We collect different kinds of information for different reasons, depending on what that information is. We may collect…


Your name and contact details

We might use your name and contact details to fulfil any orders you place, and to enable us to perform our service to you, including keeping you updated as to the progress of any orders. We retain purchase information as required by UK law. If you opt in to receive marketing communications from us, we might use your name, email address and physical address to deliver marketing, offers or promotions. You can unsubscribe at any time using links in any email marketing, or by emailing  


Your purchase information

If you make - or attempt to make - a purchase through the Site, we may process and/or collect certain information from you to enable us to fulfil our order (our contract with you) and to screen our orders for potential risk and to prevent fraud. This information may include your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. The purposes we may use this information for include processing your payment, arranging for shipping, and providing you with invoices and/or order confirmations. We do not retain your payment information. Other information is retained as required by applicable UK law and/or regulations.


Your purchase history and order information

We retain details of your past orders so that we can complete our contract with you, provide customer service and support and comply with UK law and applicable regulations.


Your contact history

Whether over the phone, by email or via social media, we might retain details of contact between ourselves for such periods of time as may be required by law or applicable regulations. We do this to maintain excellent customer service standards, and to comply with laws and regulations where applicable.


Your responses to surveys, competitions and promotions

We use this type of information to run surveys, competitions and promotions and to allow you to enter and/or participate in those surveys, competitions and promotions.


Information about how you use our Site

When you visit the Site, some information is automatically collected about your device and how you use our site. This information may include details about what browser you are using, your IP address, time zone and cookies you have installed as well as how you came to find the Site, the individual pages or products you look at and how long you spend with us, and that data may be gathered by (and therefore shared with) trusted third parties, for example Shopify and/or Google Analytics. We use this information to improve our site and its content, to help us screen for potential risk or fraud (in particular, your IP address), to inform our business strategy (for example, information on which products you like most may inform the types of products we release in the future) and to improve the experience you have with us overall, including measuring how interesting you find our blogs, marketing and advertising and thus seeing how effective they are. This type of information is collected using cookies and similar technologies like pixels and web beacons.


We use Cookies…

Cookies are small text files that are placed on your device and usually include an anonymous, unique identifier. To learn more about cookies, including how to disable them, you can visit


You can find a list of the main cookies used on our site at the bottom of this page.


“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.


 “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.


Our Trusted Partners

As outlined above, we may share your personal information with our trusted partners to enable us to fulfil our contract/s  with you, to comply with applicable laws and regulations, to inform our business strategy, to measure the effectiveness of our marketing and advertising, to improve your overall experience with us and (if you have opted in) to provide you with marketing communications, promotions and offers. Our trusted partners may change from time to time, and details will be updated within this Privacy & Cookies Policy accordingly.


Please note - we will never pass your personal information to third parties for marketing purposes without your explicit prior consent.


For example, we use Shopify Analytics to help us understand how our customers use the Site. You can read more about how Shopify uses your personal information here:  


We may in the future use a Facebook Pixel from time to time to measure the effectiveness of our content and advertising on Facebook owned channels. You can change your Facebook Privacy Settings, including your advertising preferences, at any time using this link:


We may in the future use Mailchimp from time to time to send email marketing communications to users who opt in to receive them. 

You can view their privacy policy here :


Finally, we may also share your personal information for legal reasons; for example to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


Behavioural Advertising

As described above, we may in the future use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how this type of advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at:


You can opt out of this type of advertising using these links: 







You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


Storing your Information

We’ll store your information for as long as is required to enable us to provide our services to you and/or to fulfil our contract with you and/or to communicate with you, subject to your consent. If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse or enforce our T&Cs, we may retain some of your information as required after it is no longer needed to provide services to you or fulfil contracts with you. We will not retain your contact information for marketing purposes if you choose to opt out of marketing communications at any time.


You can unsubscribe from marketing communications at any time using links in any email marketing, or by emailing 


Your Rights in relation to your Data

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise your rights, or have any complaint whatsoever, please contact us at any time at 


Unless otherwise outlined above, we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or to otherwise to pursue our legitimate business interests. We take protecting your personal information extremely seriously and therefore, if your information is to be sent outside of Europe (for example to trusted partners based in Canada and the United States), we make sure it will be subject to the highest standards of protection and security and that their practices are compliant with the conditions set out in prevailing privacy laws.



We may update this privacy policy from time to time in order to reflect (for example) changes to our practices, changes to prevailing privacy laws or for other operational, legal or regulatory reasons.



By providing us with your data, you warrant to us that you are over 13 years of age. We never knowingly collect data for children under the age of 16, and it is your sole responsibility to advise us if you are providing information for a child under the age of 16.


If you are based in the Republic of Ireland:

We never knowingly use the personal data of anyone under the age of 18 for any profiling, marketing or targeting purposes and it is your sole responsibility to inform us if you are providing information for a child under 18.


Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at