The KC Team

"Appearing on the numerous TV programs, has helped get our message across to millions of viewers worldwide"

John Addey - Managing Director

Mark’s Dad John, manages the operational side of the business, liaising with customers, suppliers and Investors. With an infallible belief in Mark’s vision, he has worked tirelessly since the Company’s inception to help realise his dream.

The ride was once described as a Roller coaster, more recently it's become more like white water rafting, without a paddle.


“What has been the single most satisfying part of the KC Caviar adventure so far?”

“When Si, from the Hairy Bikers program said "This is the best Caviar in the world"

Mark Addey - Technical Consultant

Mark is one of only a tiny handful of people in ethical Caviar production who is sufficiently skilled to extract eggs without harming the Sturgeon.

Passionate about protecting these magnificent, ancient creatures, it’s his vision and drive that has powered KC Caviar through the inevitable ups and downs of disrupting an Industry.


“The KC Caviar adventure is still in its infancy. What will be the point where you can step back and say “This is it. This makes it all worthwhile”?”

“Ah, that’s easy. It’s when I release the first fish into a Conservation Lake.”

"Public perception is changing"

Working from home allows me the flexibility I need to fit everything into the working week.

Kalina Yaneva - Finance Manager

Keeping a tight control of finances is a challenge while continuing with her OU accountancy courses, Kalina is exactly the right person for this roll within KC.

"I just love working with Sturgeon, they are amazing creatures"

Amy Peel - Administrator

Joined KC in 2020 as trainee whilst at Uni. Since leaving Uni with a BSc in Zoo Management she has now taken the overall responsibility for the day to day administration of the facility.

A keen interest in sturgeon from the newly hatched fry to the mature sturgeon.

Kacey Addey - Caviar Master

Mark’s daughter Kacey is learning the ropes of the family business predominantly for managing the caviar production.


What makes you most excited about the future of KC Caviar?

“If we can change the idea that it’s OK to kill a Sturgeon for a few grams of Caviar to one where it's produced by the fish releasing their eggs naturally, then hopefully in the next decade we will have saved millions of Sturgeon from being slaughtered.”

“Not many people have a ground breaking brand named after them"

Our Unsung Heroes

We consider ourselves extremely lucky to have found an enthusiastic group of Global Shareholders who collectively bring financial support and expertise in Accountancy, Insurance, Marketing, Distribution, Agriculture, UK Law and Medicine.

"It’s a lot easier to kill the sturgeon. The way we do it, you’ve got to carry on looking after the fish after the Caviar has been produced - a lot of producers don’t really care for that."

Mark Talking To The Dalesman