The KC Team
John Addey - Managing Director
Mark’s Dad John, manages the operational side of the business, liaising with customers, suppliers and Investors. With an infallible belief in Mark’s vision, he has worked tirelessly since the Company’s inception to help realise his dream.
The ride was once described as a Roller coaster, more recently it's become more like white water rafting, without a paddle.
“What has been the single most satisfying part of the KC Caviar adventure so far?”
“When Si, from the Hairy Bikers program said "This is the best Caviar in the world"
Mark Addey - Technical Consultant
Mark is one of only a tiny handful of people in ethical Caviar production who is sufficiently skilled to extract eggs without harming the Sturgeon.
Passionate about protecting these magnificent, ancient creatures, it’s his vision and drive that has powered KC Caviar through the inevitable ups and downs of disrupting an Industry.
“The KC Caviar adventure is still in its infancy. What will be the point where you can step back and say “This is it. This makes it all worthwhile”?”
“Ah, that’s easy. It’s when I release the first fish into a Conservation Lake.”
Kalina Yaneva - Finance Manager
Keeping a tight control of finances is a challenge while continuing with her OU accountancy courses, Kalina is exactly the right person for this roll within KC.
Amy Peel - Administrator
Joined KC in 2020 as trainee whilst at Uni. Since leaving Uni with a BSc in Zoo Management she has now taken the overall responsibility for the day to day administration of the facility.
A keen interest in sturgeon from the newly hatched fry to the mature sturgeon.
Kacey Addey - Caviar Master
Mark’s daughter Kacey is learning the ropes of the family business predominantly for managing the caviar production.
What makes you most excited about the future of KC Caviar?
“If we can change the idea that it’s OK to kill a Sturgeon for a few grams of Caviar to one where it's produced by the fish releasing their eggs naturally, then hopefully in the next decade we will have saved millions of Sturgeon from being slaughtered.”
Our Unsung Heroes
We consider ourselves extremely lucky to have found an enthusiastic group of Global Shareholders who collectively bring financial support and expertise in Accountancy, Insurance, Marketing, Distribution, Agriculture, UK Law and Medicine.
Find Out More
As passionate about the welfare of our fish as we are the quality of our product, we’re exceptionally proud to say that we produce the only truly cruelty-free Caviar in the world, championing a revolutionary process which can help save the sturgeon from extinctionread more
Caviar is a luxury in life that should be properly savoured so, to make sure you get the perfect tasting experience, let’s talk about how to enjoy it at its absolute best.read more
Despite a worldwide ban on wild caviar in 2006 following a crash in Sturgeon stocks, 85% of all sturgeon remain at risk of extinction, making them more critically endangered than any other group of species according to the IUCN.read more