Confirmation that KC leads the world in Ethical and sustainable Caviar production.
Michelin star chefs across the country are endorsing the quality every week.
The media interest has been phenomenal, with articles every month both local and National. Live radio and coverage by several TV programs, with "Countryfile" in April and "Back to the land" in May.
Marketing for this year will see KC at the Great Yorkshire show and at every stage of the Tour de Yorkshire. With events planned for London, later in the year.
We have a significant order confirmed with a Super market chain for next Christmas and interst from high profile London stores.
We estimate that by 2020 there will be 3million 5-6 year old sturgeon killed by the traditional producers, in an effort to meet the increasing demand for Caviar. Why? Money!
The KC process involves naturally spawnedeggs which are harvested and turned into Caviar, year after year, until that fish is eventually retired into a protected conservation lake or river.
Production is currently from our farm on the outskirts of Leeds, with plans to open 3-4 more farms around the UK and Ireland on a Franchise/partnership basis. Targetting markets such as China, USA, Europe over the next 2-3 years, not forgetting the UK client base.
Mark is planning to have some farm open days during the summer months. More details later.
There are several types or qualities of Caviar available on the markets today, the most common being Beluga, Oscietra and Sevruga. KC intends to have females from the most popular species working through the program over the next couple of years.
Hugo Hugo, the largest fresh water fish on earth with the (light grey) 000 grades commanding the highest prices, the (medium grey) 00 grades and finally the (darker grey) 000 grades retailing up to £2000 per 100g: Blue security band. This Caviar will become more difficult to obtain in the future unless there is a sustainable reproduction plan instigated.
Russian/Siberian, generally available around £90 per 50g: Usually black / tawny brown or orange in colour with a sweet almond flavour. Yellow security band. Although plentiful at this time, fish are being killed at a younger age for the traditional market to meet demand.
Persian, Sterlet, up to £100 per 50g: Dark Grey in colour and considerably smaller beads with a crisper shell but with a more intense flavour. Red security band. This is a favourite with small farmers, offering a good return whilst taking up less tank space, which will put pressure for breeders to keep up with demand in the future.
KC socially acceptable Caviar is priced in line with traditional Caviar per 50g tin. The Sturgeon used in the AWI patented process are: Russian, Siberian, Stellatus and the following season we should have Beluga on stream.